The Truth About "All Natural": What It Really Means

At Ever After Acres, we take pride in being an all-natural company. From our soapnut-based laundry products to our handcrafted soaps and nourishing lip balms, we are committed to creating products that are truly natural and beneficial. But let’s have an honest conversation: "all natural" isn’t always what you think it is.

The Greenwashing Problem

These days, "all natural" is plastered on everything—from cleaning supplies to personal care products. It sounds wholesome, pure, and safe. But here’s the catch: just because something is labeled "natural" doesn’t mean it’s actually good for you—or even natural at all.

Many companies use greenwashing tactics, making their products appear eco-friendly and chemical-free when they’re anything but. Chemical-free is misleading since you can't really create anything without chemicals since, scientifically, every product is made up of chemicals.  A label might claim "made with natural ingredients," but if you dig deeper, you’ll often find synthetic additives, preservatives, and fragrances lurking in the fine print. Sometimes, a product may contain one or two natural ingredients while the rest of the formula is anything but. The truth is, there are no strict regulations on what qualifies as "natural," which means companies can get away with a lot of misleading marketing.

Not All Natural Things Are Safe

Another common misconception is that everything natural is automatically safe. Nature is full of things that can harm us—poison ivy, arsenic, lead, and even certain essential oils in high concentrations. Just because something comes from nature doesn’t mean it’s good for your skin, your body, or the environment.

That’s why at Ever After Acres, we take a thoughtful, science-backed approach to our natural products. We don’t just throw "natural" ingredients into a formula for marketing purposes—we ensure that every ingredient is both safe and effective. Our products are designed to work with nature, not against it.

What Makes Ever After Acres Different?

We believe in transparency, and we stand by our ingredients. When we say our products are all-natural, we mean it. Our soapnut-based laundry products use the power of nature’s own cleaning agent—saponin—to gently and effectively clean clothes without harsh chemicals. Our dryer balls are made from 100% wool, offering a chemical-free way to reduce drying time and soften clothes naturally.

Our soaps and lip balms are crafted with simple, wholesome ingredients—cocoa butter, beeswax, coconut oil, and vitamin E. No synthetic fragrances, no petroleum-based ingredients, no hidden chemicals. Just pure, skin-loving goodness.

The Importance of Being an Informed Consumer

At the end of the day, "natural" is not just a label—it’s a philosophy, a commitment, and a responsibility. We encourage everyone to look beyond the marketing claims and read ingredient lists carefully. Ask questions, do research, and support brands that prioritize honesty and sustainability.

At Ever After Acres, we are proud to be part of the movement for truly natural, ethical, and effective products. Because when we say natural, we mean it—and we always will.

Ready to experience the real deal? Check out our collection of all-natural products and see the difference for yourself!