Life, Love, & Laundry — green washing

At Ever After Acres, we take pride in being an all-natural company. From our soapnut-based laundry products to our handcrafted soaps and nourishing lip balms, we are committed to creating products that are truly natural and beneficial. But let’s have an honest conversation: "all natural" isn’t always what you think it is. The Greenwashing Problem These days, "all natural" is plastered on everything—from cleaning supplies to personal care products. It sounds wholesome, pure, and safe. But here’s the catch: just because something is labeled "natural" doesn’t mean it’s actually good for you—or even natural at all. Many companies use greenwashing...